Coco is a café, venue and events space in Valladolid, a city 200km north of Madrid. Situated on a sheltered square in the old centre of the city, with a terrace onto the square itself and perfect views of the 15th century ‘Colegio de San Gregorio’ opposite. The brand design for the space responded to the gothic surroundings, adding a contemporary twist.
The concept for the brand development is based on the illusory and inhibiting nature of fear - that there's nothing to fear but fear itself. This idea forms the framework for an image style including kaleidoscopic repetition, rorschach blots, and intricate handmade images that conceal a few surprises.