Approach

The Capdesk branding began with a strategic study looking at competitors and positioning, leading to definition of the new strapline ’Seriously efficient'. A simple logotype was created based on the Trim typeface, inspired by Knud V. Engelhardt and his efficient type design for Copenhagen street signs - a connection in with the Danish founder of Capdesk. For the platform UI design, Trim was paired with Emtypes’ Ciutadella.

Brand development

The brand was applied across a range of deliverables, including a ‘seriously efficient’ NFT business card that automatically loads contact details when tapped on a phone screen. A website, and platform UI were developed by Capdesk from supplied brand guidelines.