Viridor
Visual identity
Design development
Brand guidelines
Client: Suffia Khanan.
Animation: Lee Gregory.
Viridor (from the Latin 'to become green') is a UK recycling, renewable energy and waste management company, holding the largest waste and renewable energy contract in the UK. I worked with Suffia Khanan on the company rebrand, reflecting a shift in their focus of activity away from haulage towards recycling, and energy from waste.
The new Viridor brand revolves around a concise symbol, bold use of colour, and revised typography to ensure clarity and ease of application.
Brand applications included vehicle livery, PPE, office signage and icon/illustration styling.
